Today is International Women’s Day and to celebrate, McDonald’s is turning their famous golden arches upside down. The company has long been known for their signature curved “M” symbol, but today it’s becoming a “W.”
The giant arches have been physically inverted at one California restaurant, but the upside-down arches will replace the normal ones on McDonald’s digital channels today. At another 100 locations in the U.S., McDonald’s employees will wear special hats and shirts to mark the occasion.
"For the first time in our brand history, we flipped our iconic arches," says McDonald's Chief Diversity Officer Wendy Lewis. She says the fast food giant is flipping its logo “in honor of the extraordinary accomplishments of women everywhere.”