Amazon Prime Day Sale Launch Crashes Site

Amazon started its 36-hour online sales bonanza yesterday by notifying shoppers that heavy web traffic had caused both its site and app to crash.

The online retail giant turned away an unknown number of would-be shoppers browsing for Prime Day deals. Last year’s event was estimated to have generated about $2.4-billion in sales. This year’s 36-hour sale was predicted to reach $3.4-billion, according to analysis by Coresight Research.

Amazon tweeted they were "working to resolve the issue quickly."

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