Kendall Jenner is now the face of Pepsi and there's already controversy Kendall Jenner has yet another impressive modeling gig - the new face of Pepsi. While Jenner says it's "an honor" to be following in the footsteps of former spokesmodel Cindy Crawford the model's first ad for the company is already getting backlash. In the clip, Jenner joins a protest and gives one of the cops a Pepsi. He drinks it, smiles, and the crowd cheers. Check of Kendall's first commercial and see if you get why people are not happy.